BEAUTY OJ JOSEON

Beauty of Joseon is a beloved Korean skincare brand inspired by traditional Hanbang (herbal medicine) remedies and the timeless elegance of the Joseon dynasty. Known for blending heritage ingredients like ginseng, rice, and green tea with modern dermatological science, the brand has become globally popular for its gentle yet effective formulas. Its cult-favorite lines include the Relief Sun: Rice + Probiotics, Glow Serum: Propolis + Niacinamide, and Revive Serum: Ginseng + Snail Mucin, which deliver radiant, balanced skin at accessible prices.